website concept, The Auto Club

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Client: The Automobile Club of Southern California/CEO/Executive staff/Business units
Concept: Ron Kays, Internet Systems Group (developed in conjunction with Marketing/useability consultants/agency input)
Description: Website concept, landing page
Tasks: Concept development/production; image creation; xhtml

Project Overview
The second generation Auto Club website launched 1Q 2004. Project objectives: 1] Present a consistent corporate brand (integrated cross channel strategy); 2] Emphasize product line diversity (increased consumer awareness); 3] Create cross sell opportunities (increased revenue generation); 4] Explore personalization opportunities (member relationship management); 5] Address useability issues (web standards compliance).