package design, 'Intellitravel'

Client: The Automobile Club of Southern California/CEO/Executive staff/Business units
Description: Package design for retail software product
Tasks: Oversee freelance design resource; manage press approval process; trade show sales; product fulfillment

Project Overview
IntellitravelTM — so named by Ron Kays — was the Auto Club's first-ever travel planning software product on CD-ROM. The disc contained information on AAA-approved destinations, lodgings and restaurants, as well as maps of the detailed region. Initiated in 1994, the "Intellitravel" project was the direct forerunner of the Auto Club's internet development effort wherein the gamut of Auto Club products and services became available online.