AAA Show Your Card & Save 

eNews - Partners Save BIG!

New Partner Additions

To start off the year, we have some exciting new additions to our program ... more »

2006 Marketing Calendar

All of us on the Show Your Card & Save team are looking forward to a fantastic year. We have three primary promotions lined-up for 2006 ... more »

2006 Offer and Logo Due Dates

Have a new logo? Would you like to communicate a special offer? We're here to help ... more »

Tracking Usage

We need your tracking! If you haven't done so already, please submit your tracking for October-December 2005 by February 28. Email or fax Josie Claproth


Program Cantacts
  • Denise Bialek
    Product Manager
    Show Your Card & Save
    714.885.1956
  • Josie Claproth
    Associate Product Manager
    Show Your Card & Save
    714.885.1956
Events Calendar
Media and Logos
  • Partner Logos
    For information on logos, offers and publication dates, contact Josie Claproth.

New Year, New Partners

To start off the year, we have some exciting new additions to our program. Please help us welcome the following companies to Show Your Card & Save:

  • Discovery Science Center
    (Southern California)
  • E&O Trading Company
    (Hawaii)
  • FTD Brand: Gift Sense
    (Southern California, Texas, New Mexico, Hawaii)
  • Häagen-Dazs Shops
    (Southern California, Texas, New Mexico, Hawaii)
  • Michel's at the Colony Surf
    (Hawaii)
  • Musicland Group: MediaPlay.com, SamGoody.com, Suncoast.com
    (Southern California, Texas, New Mexico, Hawaii)
  • OfficeMax.com
    (Southern California, Texas, New Mexico, Hawaii)
  • Royal Steak & Seafood
    (Hawaii)
  • Security USA
    (New Mexico)

Are you maximizing the Show Your Card & Save program for your business? Would you like to meet with a representative from a participating company? If you have a cross promotion — Show Your Card & Save-related or otherwise — please contact Denise Bialek at 714.885.1956.

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2006 Promotional Line-Up

All of us on the Show Your Card & Save team are looking forward to a fantastic year. We have three primary promotions lined-up for 2006. These highly anticipated promotions are fun, engaging and designed to drive new business to your location(s). Here's what we have to look forward to!

April/May Drive Trips, Quick Getaways
What are people thinking about this time of year? Weekend Getaways! That's why we're teaming up with AAA Travel to promote Show Your Card & Save. Whether it's deciding on a destination, planning, or maximizing a getaway experience, members will learn of the great Show Your Card & Save discounts along their way. Customized advertising materials will include posters, print ads, inserts and a AAA Travel/SYC&S product brochure.

July/August Summer Promotion
The summer is one of our busiest times, so we aim to capitalize on the increase in member traffic to the AAA offices with eye-catching promotional materials. Customized advertising materials will include posters, inserts, direct mail, website banners and a new format of our summer discount book. Don't miss out on this valuable opportunity and please stay tuned for detailed instructions on how to participate. (Incremental offers will be due the end of March.)

November is Show Your Card & Save Month
The holiday season is a perfect time to promote usage of our Show Your Card & Save partners. Families are gathering, members are shopping and many are traveling. You'll be happy to know that our 2005 Show Your Card & Save Holiday Discount Books recorded the highest partner participation to date! Stay tuned for detailed instructions on how to participate in another successful Show Your Card & Save Month. (Incremental offers will be due in August.)

But, that's not all. We have a lot more planned for 2006. And, as the plans develop we will send you details and invitations to participate. This is your chance to reap the benefits of the Show Your Card & Save program.

Remember, additional opportunities become available throughout the year that may assist you with your objectives. If you have any specific marketing objectives or upcoming product launches, please notify Denise Bialek.

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2006 Offer and Logo Due Dates

Since our Show Your Card & Save partners periodically send updated logos and special offers to replace those currently being used in our ads, collateral and website listings, we've attached the 2006 Show Your Card & Save Logo/Offer Due Dates for Publications Schedule.

The schedule provides due dates for new/updated partner logos and special incremental offers for inclusion in the AAA member magazines (Westways and Journey), the MemberSaver publication and the AAA websites. Please feel free to contact Josie Claproth at 714.885.2309 if you have any additional questions.

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