illustration for fund raiser - The Throw

Client: Saddleback Community Outreach, Laguna Hills, CA
Contact: Ray Havert/SCO Board of Directors
Industry: Non-profit, social assistance
Concept: Ron Kays, Art Directions Graphic Design
Project: Brand development for charity fund-raiser
Tasks: Event promotion; fund-raising; sales/accounting; vendor negotiation; (collateral material: Letters, entry forms, promotional literature, screen printed t-shirts, event prizes)

Project Overview
The Throw charity dart tournament was conceived as a way to inject some fun in to fundraising. Over a four year run, this event and its sponsors supported 15 families during the Christmas season with food, rent assistance, personal care needs and gifts for every family member. The event slogan was, "Together we can do great things."