website concept, AAA Texas

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Client: AAA Texas/CEO/Executive staff/Business units
Concept: Ron Kays, Internet Systems Group
Description: Website concept, sub home page
Tasks: Concept development/production; image creation; html/xhtml

Project Overview
The second generation AAA Texas website launched in 2002. Project objectives: 1] Organize content logically by business line; 2] Create cross sell opportunities (increased revenue generation); 3] Address useability issues (web standards compliance); 4] Improve user interface/navigation (tabular navigation with JavaScript drop-down menus).